Tangible Progress | Performance
Do you quantify the results of your branding and business plan initiatives? Can you identify which marketing programs deliver the greatest value? The role of metrics is crucial to creating informed leadership and creating an environment of evaluation for business efficacy and ROI. Metrics also reveal additional foundational improvements, uncover gaps in program execution and measure market interest and traction.
But more than anything else, performance metrics are a key element in leveraging business intelligence to determine the level of b usiness objective achievements, drivng a scope of top-line growth.
We work with you in implementing a managed life cycle of tools designed to ensure a long-term high-level decision making environment.
After all, if you measure it, you can manage it.
MarketShift Strategies' Tools and Metrics Suite include:
Public Relations ROI
Our approach to public relations is built on measurable outcome-based strategies and processes. We align PR objectives with the core components of business and branding strategies to ensure that PR programming is a forceful driver of business goals. We measure each phase and component of annual PR programs. Charting both qualitative and quantitative values, we consistently demonstrate profound returns on client investments in PR services.
Balanced Scorecard
We approach metrics from the 30,000 foot level as well. A dashboard view illustrating a strategic planning and management system ensures alignment across all program activities as they relate to the vision and goals of the project. Creating a baseline and setting key performance indicators in place ensures program efficacy.This performance measurement framework improves internal and external communications, and monitors program performance against strategic goals.
Communication Blue Book
We approach communication as part science, part art. Communication audits play a role in measuring the efficacy of messaging up and down the organization, across program areas and include message adoption by program participants. To evaluate behavior change and program success, communication audits measure awareness, recall, knowledge and understanding, attitudes and assumptions. Several sub-tools are wrapped into the audits, providing a long-term and continuous measurement cycle.
Web Analytics
Our approach to metrics includes activity already occurring, especially online. From keyword searches to referrals to key pages and time on site, web analytics help gauge program progress, indicate program barriers and reveal key “sticking points” that can be used for future program enhancement.
E-communication
We develop a common information distribution strategy and set in place the capability to collect intel based on the target audience’s activity as well as the ability to intersect with other program initiatives. Setting a baseline and measuring open rates, click thrus and link activity works in concert to hone program success.
Social Media Mapping
We approach the online community as a very rich resource. Understanding the various conversations taking place across multiple resources creates a baseline for various program touch points and growth. Our tool maps the environment relating to the program, inserts key messaging and measures the growth in topics, conversation and discussion across blogs, forums and social networking sites. By leveraging the convenience of the internet, this tool plays a key role in expanding the program and ensuring high program adoption rates.
Client List
- 9Wood
- BAM Agency
- Bon Appetit
- CF&I
- Chicago Climate Exchange
- City of Portland
- City of Portland OSD
- ClearEdge Power
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
