Right Message | Right Time | Right Audience | Right Tool
Are you orchestrating your business outreach through multiple touchpoints? Do you deliver a consistent, relevant experience to your target audience?
When planned well, a strategic communications program is one of the most powerful business strategies your organization can employ. Our brand of communications strategy matches our business practices: zero waste to achieve agility and results amid a shifting marketplace. Strategy and creativity go hand-in-hand as we devise and implement a number of initiatives to enter new markets, generate greater company visibility or promote a new product or service.
Position and Message Frameworks: Defining clear company positioning to differentiate your business assets in real-world terms, customized per audience and scaled for longevity.
Thought Leadership: Building powerful relationships with those who influence industry and consumer behavior.
Internal Communications: A strategic approach to optimize employee engagement potential.
Public Relations: Pair the vast potential of new media with the clout of traditional outlets. A targeted multi-tiered approach optimizes audience engagement, with quantifiable outcomes to ensure a strong return on your PR investment.
Social Media: Opening online communication channels between you and your target market.
Design: Compelling and sophisticated visuals that capture imagination and create an emotional connection to amplify your business experience.
Client List
- 9Wood
- BAM Agency
- Bon Appetit
- CF&I
- Chicago Climate Exchange
- City of Portland
- City of Portland OSD
- ClearEdge Power
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
