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A Quarterly Feature: Relevant Topics for Business

What is Shift the Focus?

Each quarter, we focus on a topic impacting the business landscape. Features offer timely information, access to experts, colleagues and leaders along the path of change.

"What you risk reveals what you value."

Jeanette Winterson
"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."

John F. Kennedy (1917 – 1963)
"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"

Sharon Peterson, Marketing Manager, Northwest Energy Efficiency Alliance
"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."

Van Jones
"Innovation distinguishes between a leader and a follower."

Steve Jobs
"It might be sobering for the country to realize we're in a completely new era."

Bill Clinton