Case Studies
Oregon Wave Energy Trust
Introducing a New Renewable Energy Industry
The Oregon Wave Energy Trust – with members from fishing and environmental groups, industry and government – is a nonprofit public-private partnership funded by the Oregon Innovation Council in 2007. OWET came to us with a blank slate – looking for soup-to-nuts strategic counsel on identity, partner development, community engagement and international reputation amplification. Oh, and they wanted all this in record time.
Deliverable(s):
- Oregon ‘Wave Week’ strategy to corral activity and create efficiencies
- Brand Identity Development: Logo, Color palette, Design Standards,Letterhead
- Web Site with social media engagement platform
- Social media and crisis communication points to involve vocal opposition
- Public/media relations plan to raise awareness of OWET
Results:
Introduced a new organization and renewable technology potential into local/national marketplace.
Increased sponsorship, partners and awareness of OWET mission.
Community outreach engagement calmed coastal opposition and created collaborative dialogue for action.
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
We went to work quickly with our strategic design partner, The BAM Agency, to debut a fresh identity and brand standards, strong & clear set of messaging and short and long-term communication strategy. Each component was created to help OWET overcome near-term awareness barriers while yielding long-term traction with a host of diverse and complicated stakeholder relationships.
Our familiarity with the markets and partners shortened our learning curve and facilitated quick assessment of OWET’s business, brand and communication needs for key audiences.